We all have causes that are important to us.
For a long time mine has been mental health and suicide prevention. I’ve done quite a bit of fundraising for the American Foundation for Suicide Prevention the past four or so years, and using my experiences personally raising over $8,000 for the cause, I’ve formulated my top 10 tips for nonprofit fundraising that absolutely work. And believe me, suicide is not a topic people like to talk or think about. So if I can do it, so can you.
My tips are things that will make a difference not only in your own fundraising efforts, but also in the awareness building of your cause, which to me is sometimes just as important.
I think people often overlook the importance of awareness. It’s a vague term: awareness. But in my humble opinion, getting people thinking about or talking about a cause really can impact the core work of the charity organization. A bigger voice means more donations. More donations means more funds funneled to programs and activities.
But also, a bigger voice brings more people together, makes people feel less alone; and gives people purpose. Whether it is the cause of premature babies, cancer, leukemia, hunger, postpartum depression, children’s charities, animal charities, suicide prevention and more, it’s the awareness and community building that propels a cause, makes it important in others eyes, and gets the funding.
But personal fundraising can be hard work, and very intimidating before you get started. In fact, starting can sometimes feel like half the battle. It may feel like we’re bugging our friends, family and colleagues by reaching out to them asking for money. But I believe there are ways to do it that can lessen the “sales” pitch and impact your fundraising in simple but effective ways.
So today I’m over at LinkedIn with my Top 10 Charity Fundraising Tips. I hope they’re helpful to you. I’d love to hear your thoughts, and if you have any tips of your own please share in the comments.
Now get on out there and use your super powers for good!